Detailing

E-detailing is the direct marketing of products using electronic media. sector5 uses e-detailing to reach its target group doctors directly, which reduces contact costs. Its smart-detailing system combines direct product marketing with market research and integrates them into continuing medical education. The virtue of this approach is its incorporation of professional expertise, e.g., case histories as models for successful methods of treatment. One of the benefits: doctors who participate in the control questions can also collect CME points.